We Exist Because Most Agencies Waste Your Time (And Money)
You don't need more leads. You need qualified homeowners who are ready to book, design, and build.
That's all we do, exclusively for pool builders and outdoor living contractors.
The Problem We Saw
Most outdoor living contractors we meet are in one of two situations: They either need more leads to stay busy, or they're drowning in unqualified ones that don't book or don't show. In both cases, the root problem is the same: marketing that talks to everyone and convinces no one.
Bad Leads
Most agencies deliver volume, not quality. You get price-shoppers, info collectors, and people who ghost after the first call.
No Time to Fix It
You don't have hours to learn digital ads or babysit another freelancer. You're building pools, not running funnels.
Promises That Miss the Mark
Agencies promise clicks, traffic, or even appointments, but they don't help prospects fall in love with your company.
Wrong Focus
The real problem isn't demand. Homeowners want pools. The problem is they're not convinced you're the right builder - yet.
That's where we come in: turning interest into intent, and intent into trust, before the appointment even happens.
Who We Are
Aquathority was founded by Natan Egosi and Brandon Giebel, two Tampa Bay locals who grew up around pools and saw the gaps in how they were sold.
Natan spent the last three years as Marketing Director at Pool Perfection, one of the most trusted builders in the region. But he didn't learn marketing from textbooks. He learned it in the trenches running Facebook ads, Google campaigns, building landing pages, and tracking it all down to the dollar. Today, Pool Perfection builds 150+ pools a year and dominates its market.
Brandon also came from the pool world, working in design, sales, and marketing for builders and hardscapers across the U.S. A skilled videographer and creative, he understood how to capture attention. When he and Natan met, their talents clicked: data-backed strategy paired with conversion-driving storytelling, a perfect blend for builders ready to grow.
That's our story. Let's hear yours.
Book a Strategy Call
Meet the Team
The people who do the work. A small, senior team of pool-industry marketers who treat your market like the only one that matters.
Natan Egosi
Co-Founder
Brandon Giebel
Co-Founder
Brianna Backes
Creative Strategist
What Makes Us Different
Built for Outdoor Living Contractors Only
We're not a jack-of-all-trades agency. Everything we do - from the messaging to the visuals to the sales flows - is designed specifically for residential pool builders. That means no generic templates and marketing that works how you actually work.
Our Core Beliefs
Our vision is to become the go-to marketing partner for the top pool builders and outdoor living contractors in the U.S. Not just an agency, but an embedded, trusted part of your team.
We're building a future where technology and AI empower smarter growth, without losing the human relationships that drive trust, creativity, and results. As the industry evolves, so will we; always by your side, always one step ahead.
Radical Honesty
We tell the truth, even when it's uncomfortable, because long-term trust is more valuable than short-term ego protection.
Data Over Dogma
Gut feelings don't scale. We obsess over real numbers: cost-per-lead, close rates, booked appointments so every decision is grounded in proof, not guesswork.
Embedded Partnership
We don't just run your ads. We act like your in-house marketing team. That means joining your sales huddles, listening to your pain points, and treating your growth like our own.
Tech-Driven, Human-Focused
The pool industry can get stuck in outdated methods. We bring modern tools: AI, automation, analytics - and use them to enhance, not replace, your people. The tech is smart, but the strategy stays human.
Let's Build a Smarter Pool Business Together
Schedule a free call and see exactly how we can grow your business.
Book Your Free Strategy Session100% free. No pressure. Just proven strategies.